Where It Started
Two women who needed this
and built it.
Alicia and Alissa met through essential oils — a sales job, years ago — and realized quickly they were after the same thing. Not a product. A practice. Something that could hold the weight of a full life and still leave you feeling like yourself.
Alissa spent years training sales and product teams for a luxury cosmetics brand. It made her love wellness more and the beauty industry less. Alicia became a certified Mindfulness Meditation teacher and spent six years leading sessions for women who needed calm more than they needed another thing on their schedule.
They built Greyback because the thing they were both looking for didn't exist yet. This summer, they're opening the room back up.